Personal *Value Propositions* for Job Seekers– Why Do People Say “Yes?

Monday, March 26, 2018 10:00 AM - 12:00 PM Hilton Branch of the Maplewood Public Library, 1688 Springfield Avenue, Maplewood, NJ

The value proposition is all about why do people say ?yes?. In a job search, like it or not, one of the biggest challenges marketing yourself effectively to a future employer. The essence of marketing is the message, and the essence of the message is the value proposition! If you develop a strong value proposition, you will help your future employer say “yes” to hire you, to buy what you are selling. In this presentation, you’ll learn how to write a clear value proposition that provides your unique core message and offers your “customer” a bulletproof rationale to choose YOU over your competitors. In this presentation, you will learn to develop a value proposition that answers four questions: 1. What is it that you do? 2. For whom do you do it? 3. What benefits do you provide? 4. What makes you distinctive in the marketplace?